Articles from InMobi Advertising

InMobi Advertising, part of global technology company InMobi, today announced FRAME Attention, a certified high-attention media product available across Mobile In-App Video and Connected TV (CTV). Validated by Lumen Research, a trusted partner in attention measurement, FRAME Attention promises a minimum floor of 8,000 Attention Per Mille (“APM”) and is available via Deals and IO to brand advertisers and agencies worldwide.

InMobi Advertising, part of global technology company InMobi, today announced a strategic partnership with Scope3 to make its premium CTV and mobile in-app supply — including Glance, InMobi Group’s consumer platform pioneering new models of agentic commerce — accessible to AI-powered buying agents on Scope3 Interchange.

InMobi Advertising, a leading global provider of mobile-first programmatic solutions, today unveiled InMobi Buyer Hub—a self-service platform designed to empower all types of media buyers, including curators, agencies, brand-direct teams, retail media networks, demand-side platforms, and media owners. The platform gives buyers direct access to build, plan, discover, optimize, and purchase programmatic deals with unmatched precision, transparency, and control.

InMobi Advertising, a leading provider of marketing and monetization technologies that help businesses fuel growth, has been named a “Strong Performer” in The Forrester Wave™: Sell-Side Platforms, Q4 2024. The report, issued today by Forrester, identifies the InMobi Exchange as a “mobile must-have.”

InMobi Advertising, a leading provider of content monetization and marketing technologies that help businesses fuel growth, has unveiled the next generation of the InMobi Consent Management Platform (InMobi CMP), a self-service solution that helps publishers seamlessly align with rapidly changing global privacy regulations. InMobi CMP, the most robust privacy management platform for mobile publishers, empowers them to navigate the dynamic and intricate privacy landscape.

InMobi Advertising, a leading provider of monetization and marketing technologies that help businesses fuel growth, is furthering its commitment to sustainability in advertising by choosing Scope3, the collaborative sustainability platform decarbonizing media and advertising, to pioneer the world’s largest green media offering, purpose-built for mobile and in-app.