Articles from Starboard

Starboard and Azamara Cruises Debut First-Ever Cruise Retail Shopping Rewards Program
Starboard, the company reimagining retail for the world’s leading vacation brands, and Azamara Cruises, the global leader in Destination Immersion®, today announced the launch of Azamara Shopping Rewards, a first-of-its-kind shopping rewards program. Powered by Open Network Exchange’s (ONE’s) technology platform and designed to enhance the overall guest experience, this innovative program enables Azamara guests to earn rewards for their onboard retail spend, offering access to and savings on curated premium products, travel experiences and exclusive lifestyle offerings.
By Starboard · Via Business Wire · September 8, 2026
Starboard Debuts Iconic Retail Experiences Onboard Royal Caribbean’s Legend of the Seas
Starboard, the company reimagining retail for the world’s leading vacation brands, today announced the debut of an expansive collection of immersive retail experiences onboard Royal Caribbean’s Legend of the Seas, the third ship in the vacation brand’s Icon Class fleet. Developed exclusively by Starboard, the retail offering blends discovery, personalization, luxury and family-focused interactive experiences, introducing first-at-sea brand partnerships, innovative boutique concepts and curated assortments designed to elevate every guest’s journey.
By Starboard · Via Business Wire · July 23, 2026
Starboard Partners with Carnival Cruise Line and Diageo to Introduce a Limited-Edition Bulleit Bourbon to Celebrate America’s 250th Anniversary
Starboard, the company reimagining retail for the world’s leading vacation brands, is partnering with Carnival Cruise Line and Diageo to introduce a limited-edition Bulleit Bourbon as part of their celebration of America’s 250th anniversary this year. The single-barrel bourbon will be available exclusively in retail stores on 14 Carnival ships this summer.
By Starboard · Via Business Wire · June 17, 2026
Starboard and Princess Cruises Expand Retail Partnership Across Half of Princess Cruises’ Global Fleet
Starboard, the company that is reimagining retail for the world’s leading vacation brands, today announced an expansion of its partnership with Princess Cruises, extending Starboard-managed retail experiences across half of Princess’s global fleet. The expanded agreement builds on the successful launch of Starboard’s curated retail experiences aboard Star Princess last fall, marking a new chapter in the companies’ collaboration.
By Starboard · Via Business Wire · June 2, 2026
Articles from Starboard | MarketMinute